The Newbies Guide to Traffic Generation
Description:-
The World Wide Web has truly pervaded all aspects of human existence. Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.
Online purchasing is also seeing tremendous growth and many companies are projecting a doubling of volume in just three years. If you take PayPal as a case in point, they have gone from $2 billion in payment volumes in 2002 to $16 billion in 2009 with revenues crossing $2.4 billion.
Amazon is another case that you can take as an example. Considering that Amazon is one of the largest online retailers, if not the largest, just looking at their total sales volume will show you that the trend in terms of online purchasing is only going up. While just four years ago, in 2006, Amazon was about par with retail sales, since then they have posted higher growth rates, including during the recession years while retail sales has seen a steady decline in sales. Amazon has posted a 16% growth since the last one year alone while retail sales have grown only by 2.5%.
Online is where you will have to be in the future and whether you are selling something or just blogging about your thoughts, if you are serious about it you will have to do something to increase web traffic to your site.
There are a number of ways in which you can do this and there are a number of people who give free advice on what you need to do to increase web traffic. One of the most common things you hear is SEO or Search Engine Optimization, and while this is something that you have to keep in mind, there are a number of other things that you can also think about.
This guide is meant to be informative to help beginners who want to set up their own websites on the salient points that they will have to keep in mind while they do this.
Do something that others don't do. For example, selling products or services online is catching on really fast, and you will find a number of sites with products that link back to the larger online retailers like Amazon or eBay. If you want to do the same, it is not that difficult, except that there is something that you will have to give that other websites do not offer. For example, if you offer a personal review of the product that you are selling you are sure to develop a certain number of loyal customers and as long as the reviews are informative and helpful you will only get more customers with time.
You may think that even if a very small percentage of people to whom you send out the newsletters read them it is good because the cost of sending them out is low, you are only shooting yourself in the foot here. You will only be classifying your website as another pusher who is trying to push something, in everyone's minds and will therefore lose out on your brand image.
If you are starting a website, chances are that there is already an online community on the niche that you want to start yours in. Make sure that you become involved and join them. Don't get so high and mighty that you think that everything that you write online should get you money. Write on other people's blogs and websites too. Just make sure that you link back to your site. Usually, this is done in the signature and is one of the most effective ways of generating traffic to your site as long as what you write is worth reading. If the posting was good, people will come to your site just to read other articles written by you which is what you want.
Most of them are free to use and will give you a combination of keywords based on the keyword that you typed in. This will help you identify the best combination of keywords to use in your content because it will give you the search strings that are the most commonly used in relation to the word you typed in.
Many websites that are really popular have a ratio of around 1:20. This means that for every 20 articles that you put in, one will turn out popular. For beginners, this ratio will be much higher, but keep plugging away at it. Nobody finds a winning combination instantly and you should be willing to spend a lot of time on making your website a success. Don't be afraid to try out new things. If it does not work you can always remove the page later, but if it does click, you have something on which you can concentrate.
This will of course cost money, but you have no other way round. Any startup company needs marketing and even if it is online you will still have to market your wares. There are a number of innovative ways of doing this starting from fliers posted at different places to you having your website displayed prominently on your vehicle. Depending on the route you take the budget may be high or low and have varying degrees of effectiveness.
credit:- www.idplr.com
